Off-White “Time” feels closer to sneaker culture than to traditional watchmaking. An item you choose the way you choose sneakers before stepping out. Instinctively. Emotionally. Based on who you are that day.

The “PROTO 01” collection explores the origin of design — raw,
iterative, unresolved.
It exposes process as aesthetic, where Off White™ arrows logo
sets direction before meaning. Before standard. Before rules.